Synthesis, not the raw FDD
We extract Items 1-21 from the FDD, normalize the numbers, run peer benchmarking, and cite every figure. You get the answer the FDD is trying to tell you — without spending three hours decoding it.
Per-brand · FDD-grade · Source-cited
Per-brand FDD reports
Stop screening franchise brands by skimming a 250-page FDD. Buy a structured report on the brand, get the synthesis in 30 seconds, and verify against the source filings we used.
$295 single · $695 for 3 · $1,295 for 6
10 brands are permanently free, no signup. Read one in 30 seconds before you spend a dollar.
Why this exists
Public data, made useful
Every report includes a source-document appendix linking to the original state-filed FDD we extracted from. We don't claim the data is exclusive. We claim it's structured, comparable, and 90 minutes faster than reading the original.
Roughly one hour of an associate's time
$295 is what a junior consultant bills in an hour. The single-report price is calibrated so the buy decision is trivial: would you spend an hour of an associate's time on this brand? Yes? Then buy the report.
Free samples
10 brands, no friction
These are full reports, not previews. They're permanently free, indexed by Google, and read like the paid reports — so you can see exactly what you're buying before you pay.
Pricing
Buy one, three, or six. Pick brands now or later.
Multi-packs let you redeem credits later. Add brands to your bundle from any per-brand product page — the price drops automatically when you reach 3 or 6.
Single Report
One brand you already know you want to research
$295$295 / brand
- Full brand report — economics, unit economics, outlets, contracts, litigation flags
- Real PDF download + in-browser reader
- Source documents appendix linking to the original FDDs we extracted from
- Year-over-year trend charts where multi-year data exists
- Lifetime access to that one brand
3-Pack
A short list — usually a target plus two comparables
$695$232 / brand
- Three full brand reports — your choice from 15,000+ brands
- Pick at checkout, or buy now and redeem credits later from any brand page
- Side-by-side peer comparison rows on every report in the pack
- Real PDF + in-browser reader for all three
- Save $190 vs. buying singles
6-Pack
A category sweep — six brands across one industry or geography
$1,295$216 / brand
- Six full brand reports — your choice from 15,000+ brands
- Pick at checkout, or buy now and redeem credits later
- Cross-brand peer comparison rows on every report
- Real PDF + in-browser reader for all six
- Save $475 vs. buying singles
Enterprise
10+ brands, ongoing diligence, or a deal-by-deal subscription
Contact sales
- 10+ brand reports, with quantity discounts
- Optional quarterly refresh on the brands you track
- Optional Excel data export of the underlying numbers
- Named onboarding contact + custom data scope
- Internal distribution within your firm
Launch catalog
50 brands live on day one — more shipping daily
We started with the highest-store-count US brands that have clean FDD data and a verified parent. The catalog expands as our enrichment pipeline fills in the long tail.
FAQ
Questions buyers ask
How is this different from the raw FDD?
The FDD is a 100-300 page legal document the franchisor files with state regulators. It's free, public, and barely readable. Our report is 6-10 pages of structured synthesis: the same data, normalized, peer-benchmarked, charted, and cited. You can verify any number against the source FDD via the appendix at the back of every report. We don't sell the raw FDD because it's already free on the state websites.
What's in the report that I can't get from the public profile page?
Year-over-year trend charts, peer-comparison tables across 8-10 normalized metrics, the full Item 19 financial performance section, the outlet history with opens/closes by year, the litigation and turnover counts, and the source-document appendix. The public profile shows the headline numbers; the report shows the structure behind them.
Why $295?
It's calibrated against one hour of a junior consultant's billing rate. The decision should be: 'Would I spend an hour of an associate's time researching this brand?' If yes, buying the report saves the hour. The 3-pack and 6-pack drop the per-brand cost to roughly $230 and $215 respectively, for buyers researching multiple comparables.
Can I pick the brands later?
Yes. The 3-pack and 6-pack let you pick brands at checkout from any of our 15,000+ profiles. If you don't know which brands yet, buy the pack as credits and redeem them later from any brand page. Credits don't expire.
What format do I get?
A real PDF download (rendered server-side, ~6-10 pages, source-cited) plus an in-browser reader for the same content. The PDF and reader are generated from the same data, so they always match. License is single-user; for team distribution use the 3-pack/6-pack or contact sales.
Are the reports updated?
When the underlying FDD updates (typically annually), your report regenerates automatically and you can re-download for free. There is no separate 'update purchase'.
Refund policy?
Because the report is delivered immediately, all sales are final once you've downloaded the PDF or opened the reader. If you're unsure whether the brand has enough data to be worth the report, check the free public profile first — it shows what we have. If the report ships and a critical field is materially wrong, email [email protected] and we'll fix it or refund.
Why are some brands free?
Ten brands (McDonald's, Subway, Burger King, KFC, Wendy's, Domino's, Pizza Hut, Dunkin', Crumbl Cookies, plus educational entries on Chick-fil-A and Starbucks) are permanently free. They're how new buyers can see exactly what they're getting before paying for a less-known brand.
Every report is sourced from public state-filed FDDs and KFTC disclosures. We cite our sources at the back of every report — see the transparency page for the full list.