New · April 2026 · Institutional Intelligence
Korea Franchise Market Intelligence Report 2026
The only English-language structured intelligence on Korea's KRW 117.8 trillion franchise sector — built on KFTC primary data, methodology fully disclosed, working scenario model included.
Brands tracked
12,377
Sector revenue
$87B
Pages
25
Appendices
5
Designed for institutional buyers
A diligence-grade asset that holds up under scrutiny.
Every figure is tagged to its primary source. The methodology is fully disclosed in Appendix A. The scenario model in Appendix E lets you change drivers and watch the category build update.
- Tiered source citations on every figure (KFTC / KOSTAT / FC / MI) so a junior analyst can audit any claim in 60 seconds
- Working scenario model in Appendix E with the master equation, category build, and driver chains laid out explicitly
- KFTC enforcement actions verified against Korea Times and Korea Herald primary reporting — not aggregated from secondary sources
- Fixed FX rate disclosure (KRW 1,350 = USD 1, BOK 1Q26 reference) so every conversion is reproducible
Why this exists
Korea has the data. Almost no one in English has done the work.
Korea operates one of the most franchise-dense and data-transparent economies on earth. The KFTC publishes structured disclosures on every brand, every year. Almost no English-language analyst has done the work to translate, normalize, and reconcile that data into something a US investor can act on. Until now.
Friction
Fragmented sources
KFTC, KOSTAT, FSS, and individual FDDs each use different methodologies. Headline numbers contradict each other unless you reconcile them carefully. Most reports don't.
Friction
Regulatory inflection
The 2025–2026 KFTC enforcement cycle (Mega MGC, Burger King Korea, Papa John's) is reshaping deal economics. PE-disclosure rules are coming. The window for clean diligence is closing.
Friction
No primary-source competitor
Mordor and Euromonitor publish high-level Korea reports priced higher than this one, with thinner methodology and no working model. FRANdata doesn't cover Korea at all.
What is inside
Eight chapters, five appendices, 25 pages, fully searchable.
Every figure tagged to its primary source. Methodology and the working scenario model included in the appendices.
Market Overview
KFTC vs. KOSTAT reconciliation, density comparisons, structural drivers
Brand Universe & Concentration
Distribution by category, age, parent ownership, top-100 leaderboard
Unit Economics
Per-outlet revenue, startup capital by category, 4–6× capital range analysis
Category Deep Dives
Coffee, chicken, convenience, bakery, education — with sub-segment data
Capital & Ownership
PE penetration, IPO exits, the proposed PE-disclosure rule and its implications
Delivery & Distribution
Coupang Eats' 35% share grab, Baemin response, margin compression mechanics
Regulatory & Enforcement
Verified KFTC enforcement table — every fine cross-checked against Korean primary press
International Expansion
Paris Baguette, BBQ, CU, GS25, Tous Les Jours — verified store counts and country footprint
Methodology
KFTC vs. KOSTAT reconciliation, fixed FX rate, source tier definitions
Scenarios & Model Walkthrough
Master equation, category build to KRW 130T base case, full driver chains
Why buyers buy
The way it is built is the reason it is worth $2,499.
- Tiered source citations on every figure (KFTC / KOSTAT / FC / MI) so a junior analyst can audit any claim in 60 seconds
- Working scenario model in Appendix E with the master equation, category build, and driver chains laid out explicitly
- KFTC enforcement actions verified against Korea Times and Korea Herald primary reporting — not aggregated from secondary sources
- Fixed FX rate disclosure (KRW 1,350 = USD 1, BOK 1Q26 reference) so every conversion is reproducible
- Dual KRW/USD on every credibility-critical figure
- Brand tables with operating margin, outlet CAGR, and international footprint for the 100 largest brands
Pricing
Three license tiers. All prices USD.
Volume discounts available for orders of three or more — email [email protected].
Individual analyst, advisor, or operator
Single User
$2,499
- · 1 named seat
- · Full PDF + license tier sheet
- · Methodology and model walkthrough
- · Internal use only
- · One free update through Dec 2026
PE deal team, corp dev, or research desk
Team / Multi-User
$4,995
- · Up to 10 named seats
- · Full PDF + license tier sheet
- · Underlying scenario model (XLSX)
- · 30-min analyst Q&A call included
- · Quarterly updates through 2026
- · Internal team distribution
PE firm, strategic acquirer, consultancy
Enterprise
$9,995
- · Unlimited internal seats
- · Everything in Team tier
- · Editable model with driver inputs
- · 2-hour custom workshop
- · One commissioned deal screen
- · Embed insights in client work
Questions
Everything you might want to know before clicking buy.
How is this different from Mordor or Euromonitor?
Mordor's Korea franchise report is $4,750 single-user with thinner methodology and no working model. Euromonitor's Passport country reports are category-specific and don't cover the franchise sector as a structured whole. This report is built directly on KFTC primary disclosures, with the methodology fully disclosed in Appendix A, and includes a working scenario model in Appendix E. It costs roughly half of Mordor's equivalent product.
Is the data verified?
Yes. Every enforcement figure in the report has been cross-checked against Korea Times and Korea Herald primary reporting. Brand outlet counts and international footprints are verified against KFTC FDD filings and company press releases. The one figure that couldn't be independently corroborated by English-language press (Jangwon Education) is flagged with a footnote disclosing exactly that.
What format do I get?
You get a 25-page PDF (646 KB) plus a license tier sheet PDF, delivered via secure download link emailed within minutes of purchase. Team and Enterprise tiers add an editable XLSX scenario model on request.
Will there be updates?
Yes. Single User includes one free update through December 2026. Team includes quarterly updates through 2026. Enterprise includes everything in Team plus a commissioned deal-screen on one named target.
Can I get a Korean-language edition?
Available as an add-on for $1,500. Useful as a credibility signal for Korea-side counterparties or for distribution within a multinational firm. Email [email protected] after purchase if you need it.
Do you offer custom diligence on a specific target?
Yes. The Enterprise tier includes one custom deal-screen. Additional screens are $2,500 each, and a live 2-hour diligence working session is $1,500. Reach out at [email protected].
Refund policy?
Because this is a digital deliverable, all sales are final once the download link is delivered. If you're unsure whether the report meets your needs, email us first and we'll send a sample chapter.
Ready to buy
Stripe Checkout. Receipt and download in your inbox within minutes.
You will get a 7-day signed download link by email and the same files surfaced in your FranchiseCensus account when you sign in with the buyer email.
In the box
- Korea Franchise Market Intelligence Report 2026 · PDF · 646 KB
- License Tier Sheet · PDF · 78 KB