Great Clips and Sport Clips are the two largest hair salon franchise systems in the United States. Great Clips is the category leader with over 4,400 locations, while Sport Clips has carved out a niche with its sports-themed men's and boys' haircut concept. Both target the value segment of the haircut market with no-appointment-necessary walk-in service.
For franchise investors, the hair salon category offers several advantages: relatively low buildout costs compared to restaurants, recurring customer demand, and a service model that is resistant to e-commerce disruption. Here is how these two brands compare on the numbers.
Investment requirements and franchise fees
Great Clips discloses a total initial investment ranging from $14,000 to $46,000 in its 2025 FDD, with a franchise fee of $6,000. These figures reflect a remarkably low entry point for a major national franchise brand. The low investment range indicates that Great Clips locations can be opened in relatively small retail spaces with minimal buildout, particularly for conversion of existing salon spaces.
Sport Clips (listed as Sports Clips in its FDD filing) discloses a total investment ranging from $200,000 to $1,000,000. The franchise fee is $30,000. The wider range reflects variations in market, buildout scope, and location type. Sport Clips locations are typically 1,000 to 1,400 square feet in inline retail spaces with the brand's distinctive sports-themed decor.
The investment gap is significant. Great Clips can be opened for a fraction of what a Sport Clips requires, making it one of the most accessible franchise brands in any category. However, Sport Clips' higher investment buys a differentiated brand with a specific target demographic and a more premium service experience.
- Great Clips total investment: $14,000 - $46,000 (2025 FDD)
- Great Clips franchise fee: $6,000
- Sport Clips total investment: $200,000 - $1,000,000 (2025 FDD)
- Sport Clips franchise fee: $30,000
- Great Clips locations: 4,400+ US stores (116 corporate-tracked)
- Sport Clips locations: approximately 1,900 US stores
Revenue and unit economics
Great Clips reports average revenue of approximately $388,522 per location based on FranchiseCensus data. For a brand with an investment as low as $14,000 to $46,000, this revenue figure suggests an extremely strong return on investment. Even at the high end of the investment range, Great Clips locations can potentially achieve full payback within the first year of operation.
Sport Clips reports average revenue of approximately $423,055 per location. On a raw revenue basis, Sport Clips outperforms Great Clips by about $34,000 per year. However, given that Sport Clips requires substantially more upfront capital, the return on invested capital favors Great Clips significantly.
The revenue-to-investment ratio is the critical metric here. Great Clips' ability to generate nearly $400,000 in annual revenue from a sub-$50,000 investment is one of the strongest franchisee value propositions in the entire franchise industry. Sport Clips delivers solid revenue but requires four to twenty times more capital to achieve similar top-line results.
Brand positioning and target market
Great Clips positions itself as the everyday haircut destination for the entire family. The brand's value proposition is convenience, speed, and consistency at a fair price. Walk-in service, online check-in, and a standardized service menu keep the model simple and scalable. There is no gender or demographic limitation, which maximizes the addressable market per location.
Sport Clips targets men and boys exclusively with a sports-themed environment that includes TVs tuned to sports, a more masculine decor scheme, and services like the MVP Experience that includes a hot steamed towel and massage. This focused positioning commands slightly higher prices per service and creates stronger brand loyalty among its target demographic.
The niche strategy works for Sport Clips, but it also limits the total addressable market per location. Great Clips can serve any walk-in customer regardless of gender, age, or style preference, which gives each location a larger potential customer base.
Operational model and staffing
Both brands rely on licensed stylists as their primary labor force, which means franchisees must recruit, train, and retain cosmetologists in a competitive labor market. Stylist availability is the single biggest operational challenge for both brands, and it varies significantly by market.
Great Clips' lower buildout cost and simpler interior requirements mean faster time to open and lower ongoing occupancy costs. A typical Great Clips location can be operational within three to four months of lease signing. Sport Clips' more elaborate buildout including sports decor, multiple TVs, and premium finishes can extend the timeline and increase costs.
Both brands provide comprehensive training programs and proprietary point-of-sale systems. Great Clips' Online Check-In technology is a competitive advantage that improves customer flow and reduces wait times, which directly impacts revenue per labor hour.
Which hair salon franchise should you choose?
Great Clips is the clear winner on investment efficiency. The combination of ultra-low startup costs, strong average revenue, and broad market positioning makes it one of the best franchise investments in any industry category. If capital efficiency and rapid payback are your priorities, Great Clips is difficult to beat.
Sport Clips offers a differentiated brand experience with a loyal customer base and slightly higher average revenue. If you prefer a niche positioning strategy and are willing to invest $200,000 or more for a premium brand experience, Sport Clips is a well-run system with strong franchisee support.
Both brands are profiled on FranchiseCensus with full FDD data. Compare them side by side using the comparison tool, and evaluate them alongside other beauty and personal care franchise options to find the best fit for your investment level and market.
Next step
Use the data to make better franchise decisions.
FranchiseCensus structures public franchise disclosure data into searchable profiles, side-by-side comparisons, and research tools. Move from reading into research.